Looking for some high quality basics, like socks and boxers, with some stylishly cool designs? Brilliant, because Happy Socks have teamed up with Billionaire Boys Club to bring us a new collection of boxers, trunks and socks for SS15. You can wear Happy Socks’ famous designs with a choice of three of the iconic patterns from Billionaire Boys Club, founded by music legend Pharrell Williams.  Pretty perfect for Father’s Day too?

I think these are an ideal gift for the fellas in your life, or if you’re a fella yourself they’re the perfect indulgent treat that’ll make you feel a billion bucks. The socks come in at £10 a pair, the sock gift boxes at £30, underwear singles at £25 and the box set at £60. You can get these flawlessly cool undergarments from the Seven Dials Happy Socks Store, or Selfridges.


Happy socks, known for its bright and colourful designs and the happiness it insights, has been running since 2008 and is the brainchild of founders Viktor Tell and Mikael Söderlindh. Considering they’ve brought out collections with the likes of Snoop Dogg, we’re not surprised about their collaboration with the insanely cool Pharrell Williams’ Billionaire Boys Club.