Dying for a Tan? SunSense Sun cream Makes Sense

We all know how important proper sun protection is… or do we? Over the last 40 years or so, malignant melanoma (the most dangerous form of skin cancer) has increased in Great Britain, more so than any other cancer, in both men and women. It might be due to earlier detection as technology improves, but it’s very likely that a lot of that increase is caused by more holidays abroad and poor skin protection practices. The fact of the matter is, skin cancer is one of the most common forms of cancer in the UK, and there’s a lot we can easily do to prevent it.

So, where are we Brits going wrong? SunSense, the most popular sunscreen made and sold in Australia and now in the UK believes that it’s just down to a poor attitude and ignorance to proper sun protection in the UK – and they might not be wrong. Australia, thanks to their strict standards, has become the first country in the world to see a reduction in skin cancer rates – and we definitely don’t get rays as intense as the Aussies do, so what’s our excuse? Are we literally dying for a tan?

Dr Kerryn Greive tips, “I would recommend a sunscreen that offers SPF 50 or 50+ broad-spectrum protection. In Australia, the advice is to combine a high factor sunscreen with sun-protective clothing, a hat that protects the face, head, neck and ears, shade and sunglasses.”

Contrary to popular belief, a tan isn’t a sign of good health – you skin changing colour is actually a sign of your body fighting to repair damage caused by those UV rays we can’t seem to get enough of. Long story short, tanned skin equals damaged skin, not good health.

Bobby Magee, fundraising manager for NWCR says, “By working together and taking our skin cancer awareness message to the public, and giving people the latest safety advice, we hope we can help people to stay safe in the sun and reduce the number of skin cancer cases.”

Having spoken to my beauty therapist about sunscreen protection she said the most common cases nowadays were found on the lips, so don’t forget the SPF50 lip balm which Sunsense also provides.

So ladies and gents, slap the cream on this summer then we will be protected!